Chat

MESSENGER MARKETING MAKES YOUR BUSINESS VISIBLE

Case studies

Cinema chain

How we got 50000 subscribers in just one campaign.

 

Eduliiga introduced to us innovative approaches to digital marketing trends. Implementing Messenger Bot helped the cinema reach specific user groups, making playful messages attractive even to the youngest movie lovers!

Karolin Lokk
Marketing specialist
Apollo cinemas

HEAT PUMPS E-STORE

How we generated €70000 turnover in 5 months.

 

Perhaps you think that the successful future that Eduliiga guys are describing you is nothing but wishful thinking? But I have seen this come to reality and I was extremely sceptical.
It’s never easy to make a decision to start with new marketing channel requiring additional investment budget. From initial hesitation we have developed a long lasting and profitable cooperation.

Marek Kram
CEO
Kliimamarket

ADVENTURE PARK

How we generated €14000 in sales and got 22000 new contacts within one week.

Eduliiga Messenger campaigns helped us to reach big audiences in a fast and distinctive way. Good sense of the marketplace and a strong commitment to launching campaigns are the qualities of Eduliiga team we value the most.

Janek Maar
CEO
Kiviõli adventure park

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Messenger Marketing is the process of getting people interested in your products or services using Facebook Messenger

  • Setting up goals (branding, sales, likes etc)

  • Mapping of target groups

  • Creating a value proposition

  • Customer conversation/process design

  • Content creation (texts, graphic design)

  • Ad setup if needed

  • Bringing people into Messenger (subscribers)

  • Sending follow-up messages driven by subscribers behaviour

  • If necessary, linking to existing CRM, SQL database, website or any other system

  • Analysis of results

What is chatbot?

A pre-configured system in Messenger that “communicates” with customers itself and interactively.

Customers want a more personal approach and a better user experience – Messenger marketing is all about this!

HOW DOES IT WORK?

BRING PEOPLE TO MESSENGER

FB posts

FB Ads

Consumer games

Website

Direct link

AUTOMATED CHAT IN MESSENGER

Warming up prospects

Customer service

Information

Entertainment

FAQ

RESULTS

Messenger contacts

Emails

FB followers

Bookings

Sales

Chat is easy, instant and people like to chat. And it’s good for business too!

WE UNDERSTAND YOUR PAIN

 

Lack of customer engagement

Customer anonymity

Ghost shopping cart

People prefer different communication channels

Possibilities 24/7

Marketing

  • Branding

  • Advertising

  • Content marketing

  • Consumer games

  • Surveys

  • Increasing the contact base

  • Loyalty program

Sales

  • Collecting leads

  • Pay directly in Messenger

  • Redirecting to the e-shop

  • Recall shopping cart, reminders

  • Product recommender

  • “Warming up” prospects

  • Upsell / downsell

Communication

  • 24/7 FAQ

  • Product or service information

  • Company information

  • Company internal communication

  • Customer expectation management

  • Gathering feedback

Gain from Messenger marketing

R

Save time and money

R

Increase in the number of contacts

R

Increase in sales

R

Increased company credibility

R

Increased attention - 95% open messages

R

Growth of brand awareness

R

Working hours 24/7

R

Reduction of customer support workload

MESSENGER USERS WORLDWIDE

WORKS

%

OPEN RATE

Present and future

Today, there are already more messaging app users in the world than social network users.

Facebook plans to merge Messenger, WhatsApp and Instagram chat in the near future. In total, a monstrous 2.6 billion users chat network is created!

MESSENGER MARKETING IS SUITABLE FOR ANY BUSINESS, BUT SPECIALLY FOR B2C BUSINESSES

  • E-store

  • Restaurant or cafe

  • Fitness club

  • Beauty salon

  • Consulting

  • Real Estate company

  • Insurance company

  • etc

CROSS-DEVICE – DESKTOPS, LAPTOPS, TABLETS, PHONES

1000+ App’s

 

 

 

5 myths

Messenger marketing is building chatbots

Messenger marketing is the design of a customer’s journey from advertising to sales using a chat environment.

Chat is social media or Messenger = Facebook

Social media is, for example, Facebook, Instagram, Twitter, etc where you can consume “social media”. Chat environments (e.g. Messenger, Whatsapp) are designed to communicate with each other (such as email and phone).

Chatbots are self-thinking (artificial intelligence)

Chatbots are autoresponders whose possible questions and potential answers are designed by a person.

Chatbot is an expensive “IT development project”

Setting up simpler chatbots takes a few hours, and you usually don’t have to write any code at all. The cost of the basic chatbot starts at $ 1,000.

Chatbot is an autoresponder only

During the conversation, you gather subscribers who you can proactively send automated messages to.

EDULIIGA OÜ
Laki 14a, Tallinn
+372 5629 8441
info@eduliiga.ee