MESSENGER MARKETING MAKES YOUR BUSINESS VISIBLE
How we got 50000 subscribers in just one campaign.
Eduliiga introduced to us innovative approaches to digital marketing trends. Implementing Messenger Bot helped the cinema reach specific user groups, making playful messages attractive even to the youngest movie lovers!
HEAT PUMPS E-STORE
How we generated €70000 turnover in 5 months.
Perhaps you think that the successful future that Eduliiga guys are describing you is nothing but wishful thinking? But I have seen this come to reality and I was extremely sceptical.
It’s never easy to make a decision to start with new marketing channel requiring additional investment budget. From initial hesitation we have developed a long lasting and profitable cooperation.
How we generated €14000 in sales and got 22000 new contacts within one week.
Eduliiga Messenger campaigns helped us to reach big audiences in a fast and distinctive way. Good sense of the marketplace and a strong commitment to launching campaigns are the qualities of Eduliiga team we value the most.
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Messenger Marketing is the process of getting people interested in your products or services using Facebook Messenger
Setting up goals (branding, sales, likes etc)
Mapping of target groups
Creating a value proposition
Customer conversation/process design
Content creation (texts, graphic design)
Ad setup if needed
Bringing people into Messenger (subscribers)
Sending follow-up messages driven by subscribers behaviour
If necessary, linking to existing CRM, SQL database, website or any other system
Analysis of results
What is chatbot?
A pre-configured system in Messenger that “communicates” with customers itself and interactively.
Customers want a more personal approach and a better user experience – Messenger marketing is all about this!
HOW DOES IT WORK?
BRING PEOPLE TO MESSENGER
AUTOMATED CHAT IN MESSENGER
Warming up prospects
Chat is easy, instant and people like to chat. And it’s good for business too!
WE UNDERSTAND YOUR PAIN
Lack of customer engagement
Ghost shopping cart
People prefer different communication channels
Increasing the contact base
Pay directly in Messenger
Redirecting to the e-shop
Recall shopping cart, reminders
“Warming up” prospects
Upsell / downsell
Product or service information
Company internal communication
Customer expectation management
Gain from Messenger marketing
Save time and money
Increase in the number of contacts
Increase in sales
Increased company credibility
Increased attention - 95% open messages
Growth of brand awareness
Working hours 24/7
Reduction of customer support workload
MESSENGER USERS WORLDWIDE
Present and future
Today, there are already more messaging app users in the world than social network users.
Facebook plans to merge Messenger, WhatsApp and Instagram chat in the near future. In total, a monstrous 2.6 billion users chat network is created!
MESSENGER MARKETING IS SUITABLE FOR ANY BUSINESS, BUT SPECIALLY FOR B2C BUSINESSES
Restaurant or cafe
Real Estate company
CROSS-DEVICE – DESKTOPS, LAPTOPS, TABLETS, PHONES
Messenger marketing is building chatbots
Messenger marketing is the design of a customer’s journey from advertising to sales using a chat environment.
Chat is social media or Messenger = Facebook
Social media is, for example, Facebook, Instagram, Twitter, etc where you can consume “social media”. Chat environments (e.g. Messenger, Whatsapp) are designed to communicate with each other (such as email and phone).
Chatbots are self-thinking (artificial intelligence)
Chatbots are autoresponders whose possible questions and potential answers are designed by a person.
Chatbot is an expensive “IT development project”
Setting up simpler chatbots takes a few hours, and you usually don’t have to write any code at all. The cost of the basic chatbot starts at $ 1,000.
Chatbot is an autoresponder only
During the conversation, you gather subscribers who you can proactively send automated messages to.